Their new album 'Hate For Sale' is out now, but Chrissie Hynde and the Pretenders performed a classic, "Back On The Chain Gang" on BBC Radio 2 last week. The Pretenders catalog was just purchased by Hipgnosis.. from Music Business Worldwide: Merck Mercuriadis, Founder of Hipgnosis Songs Fund Limited and The Family (Music) Limited, said: “This is very personal for me.
“Chrissie is one of my favorite songwriters of all time and The Pretenders are one of my favorite bands of all time.
“Her importance cannot be over estimated and she has been a powerful role model for women and men all over the globe for 40 years.
Added Mercuriadis: “I’m proud to say I have been a vegetarian, now vegan for 35 years thanks to the influence of Chrissie and as a result I have four grown children that have never had meat pass through them.
“That’s the power of great songs and music when combined with genuine integrity.
“She has this powerful effect on her audience which is why they remain so devoted and committed after 40 years and why new generations of fans are constantly attracted to her.
“I’m delighted to welcome her and her wonderful songs to the Hipgnosis family.”
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