In what will only further the reports that Vince McMahon is taking another shot at running a football league comes these two stories yesterday.
First the chairman and CEO of World Wrestling Entertainment sold 3.34-million shares of WWE, equaling about $100-million.
And his filing with the U.S. Securities and Exchange Commission noted that the sale was "primarily to fund a separate entity from the Company, Alpha Entertainment LLC, which Mr. McMahon established to explore investment opportunities across the sports and entertainment landscapes, including professional football."
And if you’re wondering if that sounds something like his joint venture with NBC—the XFL—that lasted just one season in 2001… well you may be right because according to records with the U.S. Trademark and Patent Office, Alpha Entertainment filed for five trademarks to the XFL on December 16th.
The company also sought to trademark "URFL."
Not sure what those four initials stand for, but considering WWE and NBC each lost approximately $35-million on the XFL, maybe they want to try another name.