NEW GADGET: Pours Bourbon On Demand

Just in time for Christmas, Jim Beam is selling a “smart” beverage dispenser that pours bourbon on command.

The gadget -- called JIM, of course -- dispenses the booze with a simple voice command.

JIM BEAM: The voice assistant news you’ve been waiting for: Jim Beam® unveils “JIM,” the first-ever smart decanter. Engineered with more than 200 years of bourbon know-how, “JIM” brings Kentucky charm and groundbreaking shot-pouring functionality to any home bar. “JIM” doesn’t claim to have high-end speakers or the ability to set reminders, but he can assist with one thing that really matters…pouring Jim Beam® Bourbon.  The first generation “JIM” device is voiced by seventh generation Master Distiller, Fred Noe and is available in limited quantities at for $34.90 while supplies last. Must be 21+ to purchase.

JIM, which is priced at $35, is currently only available on the company website




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